Why do some nonprofit and government leaders actually succeed in changing the world, while others struggle to point to their impact? What links the eradication of smallpox, the housing of 100,000 chronically homeless individuals and the remarkable reduction of the incidence of malaria? They share a laser-like focus on their goals.
In this compact, easy-to-follow guide, Downey lays out a simple, clear process for how you too can find your focus and develop a powerful leadership strategy. You’ll learn how to identify and understand who your clients are and what they want; how to set a powerful, spine-tingling goal; how to focus your energies on the activities that make the most of your distinctive strengths and use research backed interventions. You’ll also learn how to sell your story and message.